As web developers we are faced with this problem: how do we scale up our code to handle high traffic? A lot of time and engineering goes into this problem -- time to simulate the traffic we expect and add servers to our cluster, cache heavy database access, etc, in anticipation of the load. Time is precious. This time could be spent optimizing the usefulness of our web product and creating interesting content. No one really congratulates you when a website works, they expect it to work.
When Google App Engine was released their pitch was...